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Practice Marketing: Measure Your Results

Posted July 12, 2016 by Danielle H

With so manPractice Marketingy marketing opportunities available to dental practices, it’s important to know which campaigns are effective. Many practices fail to follow through on this key component of marketing: Tracking Patient Referrals!

If you’re not sure what to track or how to measure success, read on for some great tips to get you started.

What to Measure

New Patients by Referral Source vs. Total New Patients

Compare the number of new patients that came from a specific referral source or marketing campaign to the total number of new patients over a given time frame. This information helps you determine what percentage of your new patients came to the office from each referral source.

Cost Per Patient Acquisition

To determine the cost per patient acquisition use this formula: Ad Cost/# New Patients. Compare the Cost Per Patient Acquisition of each marketing campaign to see where you get the greatest ROI.

Production Value by Referral Source

Examine each Referral Source or Marketing Campaign and determine the total production value you’ve generated. This comparison provides the greatest value when the report is run over longer periods of time (6-12 months or longer). In doing so, you will gain insight into whether or not patients visited your practice more than once. If your campaign offered a discounted rate for the patient’s first visit, use this information to determine if your strategy paid off.

Ready to get started? Here’s How…

Step 1:

Create a list of the most common ways patients are referred to your practice. Include things like paid advertising campaigns, referring providers, website, google ads and insurance listings.

Step 2:

Add each of these referral sources to XLDent or your dental software.

Step 3:

Ask every new patient who they were referred by or where they heard about your practice. Enter this into the referral tracking area of your software. Create a script to help team members use consistent language and make sure that everyone has an understanding of the referral sources that pertain to your practice.

Step 4:

Establish an office policy for generating reports. Determine what information will be gathered and how you will measure your results.

Step 5:

Use this information to make marketing decisions that generate the greatest ROI.

Want to learn more about how XLDent Dental Management Software tracks referral information? Get in touch with us today!

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Email Marketing, Social Media Marketing, Leave a comment/ No Comments »
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6 Ways to Attract Patients with Social Media

Posted June 15, 2016 by Dawn

Social Media Marketing, XLDent Dental SoftwareLooking to expand your flock of social media followers? While many dental practices are active on Facebook, Twitter and other platforms, attracting patients via social media takes creativity, devotion and patience.

Gaining traction isn’t easy, but social media marketing done right can bolster your community presence and forge lasting connections with your patients. Here are six quick tips to help you rake in the favorites and likes.

  • Variety is the Spice of Life.

Keep things fresh with a compelling mix of text, photo and video. From educational blog posts and promotional YouTube videos to company news and photo galleries of staff outings, stay well-rounded with a combination of fun and serious content. Running out of ideas? Not every post has to be explicitly work-related. Share milestones like staff birthdays, anniversaries and special achievements.

  • Stay Consistent and Active.

No one wants to follow a social media account that never posts. Schedule high-quality content several times a week to keep your practice on the minds of your patients. Plan in advance to prevent last-minute scrambling and keep your camera at the ready for anything photo-worthy. Be sure to respond to customer reviews and answer their questions!

  • Everyone Loves the Holidays.

Holiday celebrations are a goldmine for social media love. Halloween costumes, Christmas decorations and Fourth of July Festivities offer great photo opportunities and blog post topics. Plan a graphic to honor and remember for Memorial Day, Veterans Day and September 11.

  • Hit Every Social Media Channel.

Don’t miss out on any demographic of your target market. Cross-promote social media posts to capture the moms on Facebook and the teens on Instagram. Sound time-consuming? Use a tool like Hootsuite to publish and schedule across multiple platforms with a single click.

  • Giveaways and Promotions.

Who doesn’t like free stuff? Generate some buzz by having your followers like, comment and share your post to be entered to win free tickets to a ball game or a gift card to a trendy restaurant. All the activity on your page will promote your practice and entice new patients.

  • Pay for Awareness.

Boosting Facebook posts and paying for ads on Twitter and Instagram can be a cost-effective way to tap into new markets and connect with new patients. Consider boosting your most compelling posts to grow your audience and turn social media followers into regular patients.

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Recare System, Social Media Marketing, Leave a comment/ No Comments »
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