End of Year Goals and Your Dental Practice

Posted December 9, 2020 by Beth

This year is finally winding to a close, and many dental practices are looking to meet their end of year goals. In 2020 more than most years, dental practices are finding that they have fallen a bit short of where they wanted to be at the beginning of the year. The end of any year can be stressful for every dental practice. If you want to end the year on a higher note, consider this list of ideas for your practice to review before 2021 sneaks up on you.

Thank Loyal Patients

Whether it’s a card in the mail, an email, or just a simple text, letting your patients know you’ve appreciated their business in the past year, it’s just a best practice to reach out to the patients you’ve worked with within 2020. Let them know that they are still in your thoughts, and they’ll keep you at the top of mind, too.

Reschedule Cancelled Appointments

This past year has been the year of canceled appointments. Whether it was due to office closure, local health directives, or personal discretion, there are plenty of patients that missed appointments they’d probably like to fit in yet this year. Rescheduling patients that missed their appointments in March and April could be just the right fix for your end of year shortfall.

Check-In with Inactive Patients

The end of the year is an excellent time to check in with any patients that haven’t been to your office in a while. Reactivating patients that need a visit from within your database of patients can be a much more targeted and cost-effective approach to efficiently filling up your schedule.

Target Patients with Remaining Benefits

Many patients with insurance funds set aside at the end of the year would instead schedule an appointment then lose out on free preventative care. Use XLDent’s reporting feature to create a list of patients with insurance funds remaining in 2020, then alert those patients of any opening you might have in your schedule.

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