Building Patient Relationships with Email Marketing
Posted June 7, 2016 by Danielle H
Building patient relationships, and I mean good, solid, trusting relationships, isn’t always as easy as you may think. You often get just a few minutes a couple times a year to actually talk with patients, making it challenging to build that connection that is so desired. And that connection is what is often needed to get a yes to that much needed crown or to keep them coming back for those routine recare visits.
Take a look at these three ways email marketing can reduce your practice’s attrition rate and increase your base of loyal patients.
- Personalize your messages. Craft your emails so that they build on the personality of your practice. Your patients will keep coming back to your practice because they like you (and your team)!
Consider a great concert your dental hygienist recently attended. I bet your patients would love to see a picture from it! Share milestones like staff birthdays, anniversaries, and special achievements too.
Pro tip: Incorporate humor. Showing your lighter side will keep your reader engaged and wanting more.
- Promote Your Practice. Use your emails to tell your patients about what’s going on in your office. If you’ve recently invested in new technology, share some information on the benefits your patients will see. Don’t forget to include any product promotions you’re offering. When it comes to elective treatments, like Whitening, educate the reader about what you have to offer and why it’s best for the patient.
- Email Appointment Reminders give your patients a reason to connect with you electronically. With the ability to confirm their appointment by email, patients will be able to interact with your practice when it’s convenient for them. In addition, readers will be familiar with your branding and more engaged in other messages you send out.
With a multitude of scheduling and automated options, sending personalized emails to your patients is an easy and effective way to market your business. XLDent teams up with Lighthouse 360 give clients a robust email marketing and patient communication system that will help nourish patient relationships for generations.
Not everyone is eager to visit their dental hygienist for check-ups every six months. With an average attrition rate of at least 12%, one of the biggest challenges that practices face is keeping patients on track with their Recare. Continuing Care is important to a patient’s overall health and can greatly reduce complex treatment needs down the road. With April being National Oral Health Month, there’s no better time to improve your Recare system.
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