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XLDent Cloud is Here!

Posted March 9, 2020 by Jennifer G

Loretto, MN – XLDent, a Valsoft Corporation company, announced the release of XLDent Cloud. This solution combines the leading XLDent practice management software with cloud data management technology.

“This new solution is exciting for both prospective and current XLDent customers who want to take advantage of all that cloud has to offer. XLDent now extends its flexibility to on-premise or cloud, with both single- and multi-location support – all with one robust software,” said XLDent president, Richard Abboud.

XLDent Cloud uses the current XLDent practice management software in a hosted environment. The integrated solutions and feature-rich capabilities that dental practices are familiar with remain fully operational, making this a smooth transition for practices wanting cloud.

“XLDent continues to prove its investment in innovation; making solutions that seamlessly connect every aspect of the practice. This new cloud offering expands our ability to meet the evolving needs of our customers,” said Account Executive, Jennifer Gibbs.

XLDent recently launched a more comprehensive plan, bundling powerful eServices such as Real-Time Insurance Eligibility, Electronic Remittance Advice, Patient and Doctor Portals, Encrypted Email, and more.

To learn more about the solution, visit www.xldent.com/cloud, or contact XLDent at 1-800-328-2925, option 5.

Posted in: Dental Practice Management Software, Dental Software, Dental Technology, Dental Web-based Solutions, XLDent Company, Leave a comment/ No Comments »
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Practice Marketing: Measure Your Results

Posted July 12, 2016 by Danielle H

With so manPractice Marketingy marketing opportunities available to dental practices, it’s important to know which campaigns are effective. Many practices fail to follow through on this key component of marketing: Tracking Patient Referrals!

If you’re not sure what to track or how to measure success, read on for some great tips to get you started.

What to Measure

New Patients by Referral Source vs. Total New Patients

Compare the number of new patients that came from a specific referral source or marketing campaign to the total number of new patients over a given time frame. This information helps you determine what percentage of your new patients came to the office from each referral source.

Cost Per Patient Acquisition

To determine the cost per patient acquisition use this formula: Ad Cost/# New Patients. Compare the Cost Per Patient Acquisition of each marketing campaign to see where you get the greatest ROI.

Production Value by Referral Source

Examine each Referral Source or Marketing Campaign and determine the total production value you’ve generated. This comparison provides the greatest value when the report is run over longer periods of time (6-12 months or longer). In doing so, you will gain insight into whether or not patients visited your practice more than once. If your campaign offered a discounted rate for the patient’s first visit, use this information to determine if your strategy paid off.

Ready to get started? Here’s How…

Step 1:

Create a list of the most common ways patients are referred to your practice. Include things like paid advertising campaigns, referring providers, website, google ads and insurance listings.

Step 2:

Add each of these referral sources to XLDent or your dental software.

Step 3:

Ask every new patient who they were referred by or where they heard about your practice. Enter this into the referral tracking area of your software. Create a script to help team members use consistent language and make sure that everyone has an understanding of the referral sources that pertain to your practice.

Step 4:

Establish an office policy for generating reports. Determine what information will be gathered and how you will measure your results.

Step 5:

Use this information to make marketing decisions that generate the greatest ROI.

Want to learn more about how XLDent Dental Management Software tracks referral information? Get in touch with us today!

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Email Marketing, Social Media Marketing, Leave a comment/ No Comments »
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6 Must-Have Features for Your Dental Website

Posted July 6, 2016 by Danielle H

Dental Website, XLDent, Dental SoftwareWhat does your website say about your dental practice? While personal recommendations and glowing five-star reviews are certainly convincing, your website’s content and design can also motivate new patients to schedule their first appointment. Like a warm and friendly reception area, a helpful and professional site can create a positive first impression and help new patients feel at ease.

 

1. Hours of Operation

Few things are more frustrating than a business website missing its hours of operation. Don’t forget to include office hours on your contact page to help patients decide if your practice will fit into their busy schedule. Go the extra mile and include holiday closures for an added level of convenience.

2.  High-Quality Staff Photos

Potential patients want to see photos of you and your team, not generic stock images. Professional photos provide a personal touch and build trust. They are also a stellar way to show off your beautiful office and high-tech equipment!

3.  Modern Website Design

A website straight out of the 90s gives patients the impression that your practice is old-fashioned and outdated. As a representation of your business as a whole, make a splash with a slick logo, graphics and overall layout. Make sure to update your site to responsive design to accommodate viewers browsing on their smartphones and tablets.

4.  Video

Add a video to your homepage to help viewers get to know your practice. Tell patients who you are, why you love dentistry, and help them see why your practice is a good fit for their lifestyle. Include things like footage of your office, technology, patients and YOU! Here are two dental websites with great welcome videos that will inspire: http://kevinpottsdentist.com/ and http://www.macdentalcare.com/.

5.  Patient Education

Don’t skimp on content! In addition to helping your practice show up well in Google searches, well-written content about your office and the dental industry will lead to patient connections. Regular blog and social media posts are a great way to keep patients up-to-date and establish your business in the community. Alternate between fun and educational messages for ultimate engagement.

6.  Patient Reviews and Testimonials

New patients expect to find reviews for your practice when searching online. Featuring reviews and testimonials on your website helps to build your total online reputation. Not sure how to get started? Using a program like Lighthouse 360, you can automatically request feedback from patients following their appointment. Then, add the reviews widget to your website to prominently display your patient reviews. So easy!

Posted in: Dental Practice Management Software, Dental Software, Dental Technology, Dental Web-based Solutions, Social Media Marketing, XLDent Website, Leave a comment/ No Comments »
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6 Ways to Attract Patients with Social Media

Posted June 15, 2016 by Dawn

Social Media Marketing, XLDent Dental SoftwareLooking to expand your flock of social media followers? While many dental practices are active on Facebook, Twitter and other platforms, attracting patients via social media takes creativity, devotion and patience.

Gaining traction isn’t easy, but social media marketing done right can bolster your community presence and forge lasting connections with your patients. Here are six quick tips to help you rake in the favorites and likes.

  • Variety is the Spice of Life.

Keep things fresh with a compelling mix of text, photo and video. From educational blog posts and promotional YouTube videos to company news and photo galleries of staff outings, stay well-rounded with a combination of fun and serious content. Running out of ideas? Not every post has to be explicitly work-related. Share milestones like staff birthdays, anniversaries and special achievements.

  • Stay Consistent and Active.

No one wants to follow a social media account that never posts. Schedule high-quality content several times a week to keep your practice on the minds of your patients. Plan in advance to prevent last-minute scrambling and keep your camera at the ready for anything photo-worthy. Be sure to respond to customer reviews and answer their questions!

  • Everyone Loves the Holidays.

Holiday celebrations are a goldmine for social media love. Halloween costumes, Christmas decorations and Fourth of July Festivities offer great photo opportunities and blog post topics. Plan a graphic to honor and remember for Memorial Day, Veterans Day and September 11.

  • Hit Every Social Media Channel.

Don’t miss out on any demographic of your target market. Cross-promote social media posts to capture the moms on Facebook and the teens on Instagram. Sound time-consuming? Use a tool like Hootsuite to publish and schedule across multiple platforms with a single click.

  • Giveaways and Promotions.

Who doesn’t like free stuff? Generate some buzz by having your followers like, comment and share your post to be entered to win free tickets to a ball game or a gift card to a trendy restaurant. All the activity on your page will promote your practice and entice new patients.

  • Pay for Awareness.

Boosting Facebook posts and paying for ads on Twitter and Instagram can be a cost-effective way to tap into new markets and connect with new patients. Consider boosting your most compelling posts to grow your audience and turn social media followers into regular patients.

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Recare System, Social Media Marketing, Leave a comment/ No Comments »
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AAPD Annual Session 2016

Posted May 26, 2016 by Dawn

AAPD Annual Session 2016, XLDent Dental SoftwareXLDent is in Alamo City this week for the 2016 American Academy of Pediatric Dentistry (AAPD) Annual Session in San Antonio, Texas. Held at the Henry B. Gonzalez Convention Center from May 26-29, this year’s event features nearly 200 exhibitors and a wide variety of educational presentations dedicated to children’s oral health.

This year’s keynote speaker is internationally-renowned graffiti artist and motivational speaker Erik Wahl. Erik will take the stage on Friday, May 27 for a must-watch live performance. Also, be sure to stop by booth #537 at the AAPD exhibit floor to say hi to the XLDent team. We’d love to meet you and show how our dental software can benefit your pediatric dental practice!

Posted in: Dental Conference, Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Leave a comment/ No Comments »
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