How Does Your Dental Practice Reach Millennials?
Posted July 20, 2016 by Danielle H
Is your dental practice attractive to the tech-savvy millennials? Businesses in many industries are updating their marketing efforts to accommodate the web driven preferences of our youngest generation. An effective social media and web presence can help you connect and maintain lasting relationships. Here are four key areas to focus on.
Social Media
Millennials (along with other audiences) spend endless hours on their social media platforms. As they scroll through their Facebook feed or browse their Twitter account grab their attention with creative graphics, original blogs posts or personable office updates.
Keep the content fun and casual. Endless content and lack of imagery will get lost in the crowd, think outside the box and have fun with it!
Website
Millennials are very tech savvy and are fond of the latest and greatest. Lack thereof can leave them uninterested. Make sure your dental practice’s website features high-quality photos, clear and concise content and responsive design to accommodate tablets and smartphones. Video is an added bonus! Don’t stop there, add highly-targeted search engine optimization (SEO) to ensure your practice ranks highly in Google and other search engines.
Online Reviews
Nothing will give a millennial more confidence in your dental practice than numerous favorable reviews on Google, Facebook and Yelp. Encourage your patients to write you a review and respond to each one to show your gratitude. Receive a poor review? Be sure to respond to those as well. This shows you take pride in your customer’s satisfaction and will go the extra mile.
Convenience
Millennials like to take care of business on the go. From online scheduling and bill payments to email promotions and appointment reminders, the youngest generation envisions a world where everything can be performed from the convenience of their phones. Added bonus: offer free Wi-Fi in your dental office lobby.
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