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How Does Your Dental Practice Reach Millennials?

Posted July 20, 2016 by Danielle H

Attracting Millennials, Dental Software, Dental Website, Social Media, XLDentIs your dental practice attractive to the tech-savvy millennials? Businesses in many industries are updating their marketing efforts to accommodate the web driven preferences of our youngest generation. An effective social media and web presence can help you connect and maintain lasting relationships. Here are four key areas to focus on.

Social Media

Millennials (along with other audiences) spend endless hours on their social media platforms. As they scroll through their Facebook feed or browse their Twitter account grab their attention with creative graphics, original blogs posts or personable office updates.

Keep the content fun and casual. Endless content and lack of imagery will get lost in the crowd, think outside the box and have fun with it!

Website

Millennials are very tech savvy and are fond of the latest and greatest. Lack thereof can leave them uninterested. Make sure your dental practice’s website features high-quality photos, clear and concise content and responsive design to accommodate tablets and smartphones. Video is an added bonus! Don’t stop there, add highly-targeted search engine optimization (SEO) to ensure your practice ranks highly in Google and other search engines.

Online Reviews

Nothing will give a millennial more confidence in your dental practice than numerous favorable reviews on Google, Facebook and Yelp. Encourage your patients to write you a review and respond to each one to show your gratitude. Receive a poor review? Be sure to respond to those as well. This shows you take pride in your customer’s satisfaction and will go the extra mile.

Convenience

Millennials like to take care of business on the go. From online scheduling and bill payments to email promotions and appointment reminders, the youngest generation envisions a world where everything can be performed from the convenience of their phones. Added bonus: offer free Wi-Fi in your dental office lobby.

Posted in: Dental Practice Management Software, Dental Software, Dental Technology, Social Media Marketing, XLDent Patient Experience, XLDent Website, Leave a comment/ No Comments »
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6 Must-Have Features for Your Dental Website

Posted July 6, 2016 by Danielle H

Dental Website, XLDent, Dental SoftwareWhat does your website say about your dental practice? While personal recommendations and glowing five-star reviews are certainly convincing, your website’s content and design can also motivate new patients to schedule their first appointment. Like a warm and friendly reception area, a helpful and professional site can create a positive first impression and help new patients feel at ease.

 

1. Hours of Operation

Few things are more frustrating than a business website missing its hours of operation. Don’t forget to include office hours on your contact page to help patients decide if your practice will fit into their busy schedule. Go the extra mile and include holiday closures for an added level of convenience.

2.  High-Quality Staff Photos

Potential patients want to see photos of you and your team, not generic stock images. Professional photos provide a personal touch and build trust. They are also a stellar way to show off your beautiful office and high-tech equipment!

3.  Modern Website Design

A website straight out of the 90s gives patients the impression that your practice is old-fashioned and outdated. As a representation of your business as a whole, make a splash with a slick logo, graphics and overall layout. Make sure to update your site to responsive design to accommodate viewers browsing on their smartphones and tablets.

4.  Video

Add a video to your homepage to help viewers get to know your practice. Tell patients who you are, why you love dentistry, and help them see why your practice is a good fit for their lifestyle. Include things like footage of your office, technology, patients and YOU! Here are two dental websites with great welcome videos that will inspire: http://kevinpottsdentist.com/ and http://www.macdentalcare.com/.

5.  Patient Education

Don’t skimp on content! In addition to helping your practice show up well in Google searches, well-written content about your office and the dental industry will lead to patient connections. Regular blog and social media posts are a great way to keep patients up-to-date and establish your business in the community. Alternate between fun and educational messages for ultimate engagement.

6.  Patient Reviews and Testimonials

New patients expect to find reviews for your practice when searching online. Featuring reviews and testimonials on your website helps to build your total online reputation. Not sure how to get started? Using a program like Lighthouse 360, you can automatically request feedback from patients following their appointment. Then, add the reviews widget to your website to prominently display your patient reviews. So easy!

Posted in: Dental Practice Management Software, Dental Software, Dental Technology, Dental Web-based Solutions, Social Media Marketing, XLDent Website, Leave a comment/ No Comments »
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Introducing XLDent’s New Website!

Posted January 21, 2016 by Dawn

Featuring responsive design and interactive content, XLDent’s brand new website layout is seamless on smartphones, tablets, laptops and desktops of any screen size, making for a customized user experience.

High-Tech Dental Practice Management Software

From dental products and eSolutions to hardware, training and support, our beautiful new website is easy to navigate and is stocked with high-quality content, graphics and images that showcase our dental practice management software. You can also stay up to date on our blog with dental industry topics, company news and tidbits on conferences and events we attend across the country.

We are also excited to announce the recent launch of our official social media channels! With XLDent Facebook, Twitter, GooglePlus, YouTube and LinkedIn accounts, follow us on your favorite platform for fun and educational updates.

While we are thrilled with our online developments, XLDent’s mission to enhance the standard of patient care for improved patient outcomes remains the same. With a focus in the areas of customizable workflow, efficient mobile solutions, patient/doctor experience, increased profitability, seamless integration and training/staff education, our products include:

XLDent also offers a host of eSolutions to improve the efficiency and reliability of dental professionals throughout the country. We invite you to check out our website and be sure to subscribe to our blog to learn how new and established dentists are maximizing profitability with our practice management software!

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XLDent Invited To Present Paperless Workflows For The ADA Standards Committee In San Francisco

Posted October 9, 2012 by Andre M

This year XLDent has been invited to present its Electronic Dental Health Record and Paperless Workflow solutions to the ADA Standards Committee during this year’s annual ADA Session in San Francisco on October 16, 2012. We’re very proud to have been selected as one of only three dental practice management software vendors to showcase this technology. The ADA is very interested in XLDent’s software, specifically its mobile design and paperless workflows. This opportunity will allow XLDent to demonstrate how its Electronic Dental Records system can streamline workflows, improve patient experiences and ultimately improve patient outcomes.

You can see XLDent on the ADA floor at the Burkhart Dental Booth (1732). Please stop by for a personal demonstration or view a web-based demonstration at www.xldent.com.

XLDent is a national leader in dental software development, focusing on wireless, mobile technologies. XLDent has a complete dental practice management software suite that will handle all aspects of the dental office in a paperless environment. XLDent’s national head quarters is in Loretto, MN, just outside of Minneapolis.

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Electronic Dental Records, XLDent Company, XLDent Patient Experience, XLDent Website,
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XLDent Launches a New Website

Posted January 10, 2012 by Dawn

We are very excited to announce the launch of our new website. Here at XLDent we are always evaluating new technologies and testing new ideas. In the redesign of these pages, we felt that it was important for our website to represent what we are trying to deliver in our products. XLDent is an efficient and easy to use software system that always makes use of the latest, cutting-edge technology. We hope the new look and feel portray this.

 

Now that I’ve introduced the new site, feel free to explore some of the new features and tell us what you think about some of the changes we’ve made. We are hoping to have a new blog roughly every week to keep you up-to-date on what we are doing. You can let us know your opinion in the comments section below.

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